Orlando Hamilton is the founder and creative director of , a contemporary floral and lifestyle brand redefining the relationship between flowers, interiors and modern living. Originally working as a Lloyd’s reinsurance broker, Orlando took an unconventional path into the creative world, leaving finance to pursue what would become one of Britain’s most recognisable floral brands. Over the past two decades, he has designed for the royal family, Madonna, Elton John and Robbie Williams, appeared across BBC, ITV and Sky, and established himself as a leading voice in contemporary floristry.

Often described as a floral evangelist, Orlando believes beauty, nature and creativity are not luxuries, but essential parts of how we live, connect and experience the world around us. Known for his instinctive use of colour, texture and atmosphere, he has built a distinctive creative world that extends beyond floristry into design, entertaining and wellbeing.

Today, his focus is on growing Orlando Hamilton Flowers and Home as a modern luxury brand rooted in creativity, sustainability and cultural relevance. Through his creative practice and public conversations, Orlando speaks openly about entrepreneurship, reinvention and the value of building a business with both vision and authenticity.